Mr Rene C. Jäggi, Chairman
renej@flora-ecopower.com
Mr René C. Jäggi studied Japanese Philology and sport at the University of Waseda.
As Head of Sales with an academic diploma he moved on through the tobacco corporation
Reynolds to Duracell, the manufacturer of batteries, and coordinated the fusion effort with Daimon.
As Head of Marketing he transferred to the manufacturer of sports articles Adidas and was
Chief Executive Officer there from 1987 to 1992. In 1993 he founded his own company.
From 1996 to 2002 he was President of FC Basel. From then until mid-2006,
he was CEO of 1 FC Kaiserslautern. In parallel to his club office, he coordinated the
2006 World Football Championship in the Planning and Implementation Department of the
city of Kaiserslautern. Since August 2006 he has been President and Delegate of the
Administrative Board of GRJ AG in Basel. Mr Jäggi holds various mandates in national and
international administrative boards and supervisory boards.

Prof. Eliyahu J. Kelman
eliyahuk@flora-ecopower.com
Prof. Kelman is an active senior partner in the Swiss British Fiduciary Trust Center,
a highly reputable business consultancy. Before taking office at SBFTC, Professor Kelman was
responsible for the international departments which were later merged to form ITT and Remington.
Professor Kelman's efforts led, amongst others, to the joint venture with the Korean
corporation General Dynamics. In addition, as an advisory consultant, Professor Kelman supported
international banks, governments and state-owned branches of industry all over the world.
Prof. Kelman devised the concept for and provided his support for the founding of Eurojuice.
He was appointed Honorary Consul of the Dominican Republic, Consular Region Jerusalem,
Israel, and was appointed Honorary Professor of Economics and Philosophy of the
University of Santo Domingo.

Mr Maydad Hovev
maydadh@flora-ecopower.com
Mr Maydad Hovev founded the internationally successful Israeli Hovev Agriculture Gruppe and
controlled it over a period of thirty years. Hovev Agriculture Ltd. produces and markets dried fruits
and vegetables. Mr Hovev is a graduate of the Fresno University of California, USA. in both
agricultural sciences and also foodstuffs technology. He can look back on more than 54 years of
experience in the agriculture and foodstuffs processing sectors.